REACHA

POORIVAKKAM

THIRUVALLUR · ELLAPURAM

201
Citizens Digitally Empowered
417
Services Delivered

How This Centre Works

A Smartpur Centre works as a one-stop community service and development hub in rural areas. It connects people with government welfare schemes, digital services, financial inclusion programs, and livelihood opportunities. The centre conducts awareness programs, digital literacy and skill development trainings, supports youth in accessing employment opportunities, and empowers women through entrepreneurship and self-employment initiatives. It also assists farmers and community members in availing banking services, insurance schemes, and social protection benefits. By bringing essential services closer to the community, the Smartpur Centre helps improve livelihoods, promote inclusive development, and create sustainable opportunities for rural households.
M.GOWTHAM
Facilitated By

M.GOWTHAM

Centre Facilitator, Poorivakkam.

M. Gowtham, aged 30, is a graduate who was previously unemployed and belonged to a poor family of three members. He is married, and his family struggled to meet their daily needs due to an insufficient income. Despite having the skills and determination to succeed, he lacked the right opportunity to build a stable livelihood. During this difficult period, the REACHA team identified his potential and encouraged him to start a new career. His life changed when REACHA NGO, with the support of NOKIA, established the Smartpur Centre in Poorivakkam Panchayat and offered him the role of Community Facilitator. This opportunity enabled him to work in his own village while serving the community through awareness programmes and essential digital services. The role provided him with a regular source of income and strengthened his confidence. It also earned him respect and recognition among the people in his village. As a result, his family's financial condition improved significantly, allowing them to live with greater stability and dignity. Today, Gowtham and his family are leading a happy, confident, and better life with hope for a brighter future.

Our Initiatives Transforming Lives

Financial Inclusion Awareness  Programme
Financial Inclusion Awareness Programme
Jun 17, 2026
A Financial Inclusion Programme was conducted to improve access to banking and digital financial services for community members. The programme created awareness about savings, digital payments, bank accounts, money transfer services, insurance, pension schemes, and other financial services. Participants were guided on the benefits of financial inclusion, government financial initiatives, and the safe use of digital banking platforms. The programme also encouraged community members to utilize the SmartPur Centre for accessing financial services, promoting financial literacy, economic empowerment, and inclusive community development.
Financial Inclusion Training Programme on operating bank accounts
Financial Inclusion Training Programme on operating bank accounts
Jun 20, 2026
A Financial Inclusion Training Programme on Operating Bank Accounts was conducted to educate community members on effectively using banking services. The training covered the process of opening bank accounts, required documents, account operations, cash deposits and withdrawals, ATM and debit card usage, UPI and digital payments, mobile banking, internet banking, balance enquiry, mini statements, and safe banking practices. Participants were also informed about the benefits of formal banking, government financial inclusion initiatives, and the importance of secure digital transactions. The programme encouraged beneficiaries to utilize the SmartPur Centre for banking support and financial services, promoting financial literacy and economic empowerment.

Community Context

703House holds
1830Total Population (18 +)
1020, 810 ,253, 141 ,112Male ,Female, Children (12 to 18 ), Boys ,Girls
-- ,1582, 459, 42OC ,MBC, SC, ST

Who we serve

The Smartpur Center serves rural and underserved communities by focusing on women, youth, farmers, self-help group (SHG) members, students, senior citizens, and marginalized households. It works to ensure that individuals have access to government welfare schemes, digital and financial services, skill development opportunities, and livelihood support. Through community engagement and partnerships with local stakeholders, the center addresses the diverse needs of the population and promotes inclusive and sustainable development. Its goal is to empower every community member by improving their knowledge, opportunities, and overall quality of life.

Challenges addressed

The Smartpur Center has addressed key challenges in rural communities, such as limited access to digital services, lack of awareness of government welfare schemes, financial exclusion, and livelihood opportunities. Through awareness programs, digital literacy initiatives, skill development trainings, and financial inclusion activities, the center has helped connect communities with essential services. It has supported women, youth, and farmers by linking them to government schemes, banking services, and entrepreneurship opportunities. By promoting community participation and working with local stakeholders, the Smartpur Center has contributed to improving social and economic well-being at the grassroots level.